Visual Identity | Photography | Website Design
Notch Above Bread
2022
Located above the ‘notches’ of New Hampshire and nestled in the deep White Mountain National Forest. Notch Above Bread is a modern bakery that uses the traditional practices of bread making but raises it a notch above to create their own breads and pastry recipes.
The baker’s journey started in 2002. He had opened his first store for a short 2 years before an unfortunate fire in the building. This lead him to take a break from his small passion and go back to his medical practice as an Emergency Room physiciain for the next 20 years. Upon his time to retire from the ER, he went back to bread making with his Quebec-style wood-fired oven and a full bakers kitchen selling his delicious goods at the local farmer's markets.
The baker’s journey started in 2002. He had opened his first store for a short 2 years before an unfortunate fire in the building. This lead him to take a break from his small passion and go back to his medical practice as an Emergency Room physiciain for the next 20 years. Upon his time to retire from the ER, he went back to bread making with his Quebec-style wood-fired oven and a full bakers kitchen selling his delicious goods at the local farmer's markets.
The Notch Above Bread logo is inspired by the rhythmic practices of baking and takes on the form of a morning sun rising over hills with a balance of negative and positive space. The geometric logotype stands out amongst its more ornamental counterparts, to create an identity that is new yet familiar. Using a classic brick red color palette evokes an old-school feel while remaining fresh and current - reflecting the brand’s mission as they expand across the North Country.
Designer + Photographer: Mei Buzzell
Designer + Photographer: Mei Buzzell
