The Pao Centre for Teaching and Learning, PCTL is an amazing center dedicated to Chinese bilingual education in Asia and it has become a pioneer in its field. I worked with the creative director to explore the idea of educational as an ecosystem; with teachers as trees, children as branches, and the community of education as a forest. This concept gave us inspiration for the brand system which I used on the website and guidelines, made available in both English and Chinese. I believe this logo really captures the spirit of what the PCTL stands for - helping educators create a nurturing environment where learning can flourish.